Website design in Richmond, VA is a competitive industry.  I’ve used web design companies from all over the world. These are my tips for narrowing down your choices. One of the first things I tell friends and family:  “Don’t choose the cheapest designer!“  When it comes to designing a functional, useful web site - experience matters.  Do you really want to experiment with your business web site?  Find a designer that knows how to make a site that can accomplish your goals. Your goal should be function over form.  Visitors and potential customers will appreciate a site that answers questions, helps them make decisions, and offers a frictionless medium to accomplish their purchase or goal.  The web design company you choose should have experience in making web sites that capture leads, integrate shopping carts, have blogs installed, and provide tracking data (analytics).

Services We Offer:

• Search Engine Optimization • Local Business Directory• Pay-Per-Click
• Call Tracking • Local Paid-Search• Web Design

Studies show that users only have time to read 20% of the content on a typical web page. Knowing which 20% can mean the difference between a mediocre user experience and an amazing one. The rules for writing effective web content are different than traditional media.
Learn To Write Effective Web Content Or Else! - July 28, 2009

Whether you sell locally or nationally, investing the time to get your business ranked on page one of Google can make a big difference to the bottom line.
SEO 101- Get Your Website Ranked In Google - August 26, 2009

Is your website annoying potential customers with its old and irrelevant copy? One of the best ways to consistently add new content to your website is through a blog.
Blogging 101: Your online business soapbox - September 29, 2009

What is Search Engine Optimization?

SEO is an on-going, systematic process used to improve rankings within a search engine (i.e. Google, Yahoo, MSN), for relevant keywords. The objective of Search Engine Optimization is to improve the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site.

Why Do I Need SEO?

Currently there are 106 billion websites on the Web! Each of the search engines utilizes its own, unique algorithm or formula to determine which website is the best match (ranking position) for a particular search term.  Search Engine Optimization is the process which “optimizes” your website for a group of search terms or phrases. Without SEO your website just gets lumped into the pile which makes it virtually impossible for customers to find you. SEO works with your site to get you ranking in search engine results for relevant keywords – words that your customers are using to search for you. Plus, studies show consumers click on organic listings (SEO) more than 70% of the time as compared to paid listings (PPC).

What is Call Tracking?

NetSearch Direct’s AdSource Call Tracking solution can include multiple advertisers, multiple phone numbers, toll free, long distance, and local numbers and we can send you the data you need to know about your advertiser’s performance. If you’ve ever asked “How did you hear about us?” when you were talking to a client, let Call Tracking answer that question for you.

The Pitfalls of Outsourcing

Outsourcing can be a wonderful way to save money for many tasks.  Web design is not one of those tasks/jobs.  Do not outsource your web design for professional, goal oriented sites.  First and foremost, your site must be written in plain American style English if your target market in the USA.  The next issue you will encounter if you outsource will be a cultural issue.  Many other countries do business in manner you are not accustomed to.  They may prefer to investigate questions you send them for days or weeks before replying to you - this can be frustrating.  Asking for a quick answer may not work since it could be a cultural taboo for them to respond on a subject they don’t fully understand.

Choose a Local Web Designer

Ideally when it comes to web design, you’ll want to go local.  It’s nice to pick up the phone or meet in person with someone working on your site.  Miscommunication issues are reduced, trust is increased, and goals can be better identified. Here in Richmond you have a number of smart choices.  However, one company really stands out.  When it comes to experience, quality of work, understanding of internet marketing, and value: NetSearch Direct is my favorite choice.  You’ll save a lot of headaches, time, money, and frustration by contacting them first!