If you are a guy and you have a girl that you want to impress (or marry), you are going to have to buy some serious jewelry. Nothing screams seriousness or “I love you” like a nice, big diamond. If you walked into a store, you have seen the prices on them and experienced bouts of sticker shock and fainting.
You sometimes wonder why diamonds keep costing an arm and a leg for just a small piece; you are being overcharged my friend. You are mostly paying for the shiny display room, with the clean cases to see the diamonds and the polished marble flooring. If you go with a direct dealer, not only can you cut out the hassles of dealing with clerks out for your wallet, but you can save a ton of money.
In Richmond, the place to go is the Diamond Source of Virginia. This company does not own the diamonds they sell, so they can offer you savings of several hundreds of dollars on all kinds. They also have the experts that some diamond stores in the mall lack severely. Almost every possible cut and color you can think of, this family owned business will be able to help you find what you are looking for and keep it in your price range.